Jeanna always loved nature and the ocean. Growing up in a third-world country without hot running water made her appreciate the importance of water conservation from an early age.

Planting gardens and caring for the environment made her feel rooted especially as her parents moved the family around the world from Shanghai to Michigan to California to Minnesota.

After graduating from MIT, a demanding Wall Street career had her traveling for months at a time, leaving her plants to fend for themselves in her NYC apartment. To keep her plants alive, she tried everything on the market but found nothing lasted longer than a week. She finally DIY’d her own self-watering systems, conducting rigorous R&D on the hydration needs of plants in the process.

As more people became plant parents during the pandemic (many with not-so-green thumbs), she began thinking about how to take the stress out of plant care by bringing her inventions to market. The seed for Cowbell was planted.

Jeanna left her 15-year corporate career in 2022 and set out to invent a premium, self-watering product that could last over 2 weeks. Most importantly, she wanted to do it sustainably.

A year later in the summer of 2023, Cowbell was launched.

Jeanna now dedicates all her time to growing Cowbell with primary operations in Miami. When not developing new products for Cowbell, she can be found volunteering, making music, and still traveling!