Meet the Inventor
Hi! I'm Jeanna. I'm thrilled you're exploring Cowbell for your plant care needs.
I've loved nature and the ocean since before I can remember. Before immigrating to the US, I grew up without hot running water, which taught me to never take water for granted.
When my parents moved our family around the world from Shanghai to Michigan to California to Minnesota, the only thing that made me feel rooted was planting gardens and caring for the environment.
After graduating from MIT, a demanding Wall Street career had me traveling for months at a time, leaving my plants to fend for themselves in my NYC apartment.
To keep my plants alive, I tried everything on the market but found nothing worked very well. Never one to give up, I finally DIY'd my own self-watering systems, and started collecting data on the hydration needs of hundreds of plant species in the process.
As more people became plant parents during the pandemic (many with not-so-green thumbs), I began thinking about how to take the stress out of plant care for others by bringing my inventions to market.
In 2022, I left my 15-year corporate career and set out to invent a premium, self-watering product that worked on-demand but could also last over 2 weeks. Most importantly, I wanted to do it with quality, sustainable materials.
Rooted in Live Events
On a hot summer day in 2023, Cowbell Plant Co. launched to the world at the Fairchild Tropical Botanic Garden in Florida, where we found our first 100 customers.
For 3 years, I toured across the country, popping up at monthly markets, plant shows and conferences, meeting over 100,000 wonderful plant lovers (and killers!)
Your live feedback at events have greatly helped us refine our product, packaging, sales & marketing over the years.
Where We Are Today
As of Summer 2026, Cowbells can now found in nearly 1,000 retail locations in the US, from The Harvard/MIT Coop to nationwide floral aisles at Kroger, Fred Meyer, Fry's, Smith's, King Sooper's City Market, and QFC.
I now dedicate all my time to growing Cowbell with primary operations in Miami and ancillary operations in California and soon Texas. When not developing new products for Cowbell, I love volunteering, making music, and traveling!
Our Sustainability Impact
With your help, we have been able to proudly fulfill our 1% For the Planet sustainability commitment since inception.
Thus far, we have been able to adopt a coral nursery in the South Pacific with Coral Gardeners to rehabilitate ocean life. Over 250 baby coral have been planted to date. I can't wait to travel to French Polynesia to track their growth.
We have also been able to continue our support of the Green Haven Project, a wonderful community garden and education center alleviating food deserts in South Florida.
I'd Love To Hear From You!
Thank you for learning about Cowbell. We welcome any feedback on how we can improve our products to better serve your plant care needs. I read and respond to every comment, review, SMS and email. Really!
I look forward to helping you and your plants thrive!