Jeanna Liu Cowbell Founder


Jeanna loved nature from a young age. Planting gardens and caring for the environment made her feel rooted especially as her parents moved the family around the country growing up.

After graduating MIT, a demanding corporate career had her traveling for months at a time, leaving her plants to fend for themselves in her NYC apartment. To keep plants alive, she tried everything on the market but found nothing lasted longer than a week. She finally DIY’d her own self-watering systems, conducting rigorous R&D on the nutritional needs of plants in the process.

During the pandemic, as more people became plant parents (many with not-so-green thumbs) and coming to her for advice on their plant struggles, she began thinking about how she could help take the stress out of plant care by bringing her inventions to market. The seed for Cowbell Plant Co. was planted.

Jeanna left her 15-year corporate career in 2022 and set out to create a premium, elegant, self-watering product that would last over 2 weeks. More importantly, she wanted to do it with sustainability top-of-mind. A year later with four patents pending, the result is Cowbell.

She now dedicates all her time to growing Cowbell Plant Co. with primary operations in Miami, Florida. When not developing new innovative products for Cowbell, she can be found volunteering, traveling, and making music.